***The owner of a chain of highly-successful Southern California restaurants sends his daughter (a recent law school grad) and niece (attending a prestigious professional school) copies of The Power of Professionalism. He does so because he sees the book as foundational to their success.
***An executive from a Fortune 20 company shares with her pre-college son stories from The Power of Professionalism. Her high-potential son (wise beyond his years) is especially receptive to the book’s message.
***A senior leasing agent in a prestigious commercial real estate firm regularly e-mails her daughter (a recent college grad) short excerpts from The Power of Professionalism. She does so because the book addresses many of the frustrations her daughter is experiencing in her new job.
This phenomenon is repeated regularly….seasoned, caring professionals sharing The Power of Professionalism with the up-and-coming generation.
To be clear, my firm’s target market is mid to large for-profit companies. Yet, we’ve also made the conscious decision to reach out to the younger generation—just as the aforementioned professionals have. We believe the book’s principles are imperative for young people to learn early on.
Specifically, we’re doing outreach to business schools—as The Power of Professionalism is a natural for our future generation’s business leaders. The response has been terrific. Professors are using the book as part of their course work, professional staff is using it with the student’s professional development needs, and student organizations are sharing quotes from the book through social media. It’s exciting to see how the material has been embraced.
We’d love to be introduced to people you may know in higher-education (e.g. Deans, Professors, Professional Staff and the like) that might be interested in learning more about the book and how our efforts might benefit them and their students. Please drop me a line ( wiersmab@comcast.net ) with suggested names or ideas as to how we might advance this important effort even more. Thanks.