As Seth Godin reminds us, “we’re far more aware of our problems than our opportunities”. In my work with leaders of organizations, that almost always holds true.
Intrigue turns to enthusiasm as leaders learn about the potential in applying professional values within their organization. Invariably they initially see the approach as an aspirin to be dispensed in attempting to correct undesired behavior (think: alleviating pain) within their organization.
That’s completely understandable as so many of the headaches these leaders face stem from so-called adults within their organization behaving badly. These same leaders often find themselves exacerbated by the need to invest (what often turns out to be) endless numbers of hours mitigating problems that never should have occurred in the first place. In the vernacular: it’s a ‘time suck’—one that siphons valuable energy away from weightier matters.
I get it….and I’m sure you do too!
Yet, correcting undesired behavior is the most basic, most fundamental application of professional values within organizations. It’s a good application. And as helpful and powerful professional values can be in correcting undesired behavior, there’s ‘more to get’.
In other words, professional values can proactively serve as a vitamin to help grow and sustain a healthy (internal) culture as well as a vibrant (external) brand. This is the best application. Properly implemented, the vitamin approach supports and sustains opportunities. It materially aids everything from sales to supply-chain management; improves functions as disparate as marketing to recruitment.
Trouble is—because of the pain they’re experiencing— too many leaders use professional values as an aspirin and stop. Regretfully, these leaders fail to realize the powerful benefit that comes from the vitamin side of the equation. Guess that’s why our mothers were so insistent on all of us taking our vitamins!